Jamaica by Bike Charity Ride to raise funds for critical UHWI/ICU medical equipment

Over 90 riders slated to participate in 20th anniversary event 


















Kingston Jamaica, October 3, 2012 – The Jamaica by Bike Heroes’ Weekend Ride is in its 20th year, a significant milestone for the Group. Even more meaningful will be the Group’s contribution towards purchasing two fibreoptic bronchoscopes for the University Hospital of the West Indies, Intensive Care Units (ICUs).

Valued at approximately US$10, 000, a fibreoptic bronchoscope is a flexible, thin, tube-like instrument which is passed through the nose or mouth and down into the lungs. It is most useful in treating trauma patients, (injured in cases like motor vehicle accidents or falls), who have spinal injury in the neck region, and in whom any movement of the spine could result in permanent paralysis. It enables the doctor to see inside the patient’s breathing passages to ensure proper placement of life-saving tubes necessary for anaesthesia or attachment to a life support machine.  It also allows the doctor to get samples of mucus or tissue from the lungs for testing or to remove any blockage of the breathing passages. The fibreoptic bronchoscope is able to carry pictures back to a video screen or camera for recording or training of other doctors in the technique.

Dr. Hyacinth Harding-Goldson, Senior Lecturer and Head, Department of Anaesthesia and the Intensive Care Unit of the UHWI was quick to point out the benefits of the sponsorship. “The monetary assistance from Jamaica by Bike will help us provide a higher quality of care to our patients,” she commented.  “The work of anaesthetists and intensivists is difficult under the best of circumstances. Lack of certain equipment makes the work more difficult and increases the risk for patients.” Dr. Harding-Goldson notes that the UHWI has two eight-bed ICUs and accepts patients from across the island and on occasion other territories in the region. The ICU is a ward that provides specialized care, technical expertise and equipment for patients that cannot survive on the regular ward. In the unit there is an increased level of nursing, continuous monitoring and support of life functions and continuous in-house medical coverage.

“Unfortunately the dangers of travelling on Jamaican roads are well known with about 300 deaths per year”, she added. “As with the general population, members of Jamaica by Bike have been patients in our ICU and this has led to the realization of the important life saving services that we offer.”

Over the last five years, members of the ICU medical staff have accompanied the participants and volunteered their services on the Heroes’ Weekend Ride, in case of an accident or other medical emergency such as an acute asthmatic, or heart attack. Toyota Jamaica, the title sponsors for this year’s charity ride will provide all the necessary transportation. Additionally, as part of their sponsorship package, Toyota will contribute $500,000 in cash towards organization of the event.

Toyota Jamaica lends sizeable support
Tom Connor, Managing Director of Toyota Jamaica explained why it was such an important venture for the company. “Toyota believes in promoting a healthy and environmentally sustainable lifestyle, and Jamaica by Bike provides the perfect opportunity for us to collaborate in an event while contributing to a worthy cause,” said Connor. “We are very happy to be part of this initiative and look forward to building the relationship with Jamaica by Bike in supporting this institution that does so much work in saving lives.”

The featured vehicle for this year is the 2013 Toyota Hilux Pick-Up which aptly fits the ride event as it meets the needs of a cyclist. It can accommodate a driver and four passengers and carry five bikes in the back of the pick-up. Additionally, the company is offering the use of its Spanish Town Road headquarters for the start of the ride and the lunch stop will be at their new dealership in Montego Bay.

But Toyota’s sponsorship extends beyond its contribution, as its MD Tom Connor will be riding to Negril with the Jamaica by Bike team. He first participated in the event in 2006, and is making use of the opportunity to ride again this year. I am thrilled about this new collaboration between Jamaica by Bike and Toyota, as it augers well for fitness development and the contribution to the local healthcare,” said Connor.

Over 90 riders expected for 158 mile Kingston to Negril journey  
The Jamaica by Bike charity ride will take place on Saturday October 13, 2012, starting at Toyota Jamaica, 427 Spanish Town Road. Group B will be leaving at 4:30 am and Group A at 5:15 am; and based on projections, there should be in excess of 90 riders for the 158 mile journey which will take them northward to Ocho Rios, then Westward to Negril. The participants are divided into two groups in an effort to encourage group control, to cater for riders at different fitness levels and to ensure adequate coordination and management for the near 12 hour journey. 

Last year, there were over 100 riders registered for the event, 80 of whom completed the ride in the inclement weather which made participation difficult. Since its inception, Jamaica by Bike has made donations to the Jamaica Cancer Society, the first beneficiary; Sir John Golding Rehabilitation Centre and the UHWI ICU.

For more information please check www.jamaicabybike.com, email info@jamaicabybike.com  or call 830-0020, or contact CGR Communications - Kimesha Walters at 977-5060 ext. 280 or email kwalters@cgrjamaica.com. You may also visit us on Facebook: Jamaica by Bike.


About the Ride
The Jamaica by Bike Organization has its origins in the Negril Ride event, which was conceptualised and first accomplished by three pioneering road cyclists, Dr. Franklyn Bennett, Paul Andrew Goldson and Tim Byam, back in 1992. 
It was initially envisioned as a test challenge for the amateur cyclist after a full year of training. It was a daunting task, but the challenge soon got the attention of the cycling public, and soon after, the ride was established as an annual event on the cycling calendar.

The nature of the ride has also evolved into a social event which marks the start of the National Heroes weekend in Jamaica, attracting both recreational and professional cyclists locally and internationally.
Jamaica by Bike through its membership and events is dedicated to promoting healthy lifestyles, fitness, teamwork and family bonding while raising money for worthy charities. The primary objective has always been to have fun while making a difference in the lives of others.